I got the chance to peruse the new Lands’ End Canvas fall collection inside my local Sears store. I came away completely impressed with what was available.
When you think Lands’ End, forward-fashion doesn’t immediately come to mind. You think monogrammed school backpacks, canvas tote bags, turtlenecks, and preppy-mom apparel.
For about a year or two, Lands’ End has launched a more modern, tailored collection called Canvas. The fit and fabrics are different and geared more toward an trendy urbanite that loves his/her coffee runs, concerts in the park, and gallery openings at dusk.
The men’s collection screams dapper New Englander with durable flannels, slim chinos, and oversized sweaters that demand to be worn on a blustery day. The outerwear is great with duffle coats and puffer vests. You can really feel the quality in the fabrics and the price point is quite great. The styling could be compared to that of J. Crew, Polo Ralph Lauren, and Signature L.L.Bean. I would even go as far as to say the quality exceeds that of J. Crew.
What really stuck out to me was Lands’ End’s new push to reincorporate American-made apparel into the collection. Canvas’ new denim in American sourced and manufactured. The denim is strong, tailored, and ready to become your go-to pair, either for work or play. The price-point is a great value at $98. Allen Edmunds shoes (also American-made) have made their way onto shelves in the Canvas shop with exclusive styles just for Lands’ End.
With Sears reevaluating their sales pitch, Lands’ End would be a shop to heavily invest in, in my opinion. It’s trusted by customers and backed with a warranty that’s nearly best on the block (Guaranteed. Period.) One suggestion would be to give Canvas its own shop…Perhaps a pop-up in NYC, Boston, or Chicago, or a store-front where people can experience Canvas without having to venture into their local Sears. Keep heading in this direction! Bravo Lands’ End! Check out the collection at canvas.landsend.com